I recently stumbled upon a Facebook group called Mrs Gloss & The Goss… The group seemed, at first glance, to be simply a good place to pick up beauty-related tips and tricks. So, I requested to join and I have to say – possibly veering on the dramatic – it has changed my life just a little bit for the better! For example, I no longer flush twenty pound notes down the toilet every time I fall for the latest mascara marketing campaign…No more being lured by the latest “amazing wonder product’ lip-plumper/eyelash-grower/miracle-primer/magic pixie-dust face powder! No!
Now, I can follow a post on said topic from a real person and read hundreds of positive or negative reviews from other real people before I make my decision! Not only that but I can ask ALL MY QUESTIONS! AND, I can safely indulge my inner girly-girl watching the other members experiment with make-up and hair and be inundated with the latest online discounts available amongst a myriad other fantastically useful things!
EVEN BETTER, I plucked up the courage to post a pic of my own make-up effort and was FLOODED with lovely comments telling me I was gorgeous and didn’t look 41 at all!! Ha! Who doesn’t need that in their life?
When I happened to discover the group had over 40,000 members I was instantly fascinated and HAD to find out more. The smart-thinking lady behind the group is Julia Langton – Julia kindly agreed to let us inside her world for a nosey!
Julia, HOW and when did this group come about and how did it become so big?
Hello! Well, I started Gloss back in June/July 2015 and I set it up mainly to stop boring all my friends with my constant status updates about my beauty addiction! I’ve always been passionate about all things beauty and skin care and I love nothing more than a new gadget or fad : ) We had a membership of two to begin with and then things slowly began to pick up.
As to how it’s grown so big .. lots of hard work initially and always staying true to my own beliefs about what I think makes for a successful beauty group. I feel that staying ‘on topic’ is crucial and I adopt a friendly and professional tone in the group – it’s helped foster a positive and welcoming environment for (mainly) women aged between 13-81. In my opinion, peer to peer recommendations are the way forward in the beauty industry and Gloss has this in abundance!
Having been a member for a short time I am amazed at how quickly the group moves, there are loads of posts every day and so many comments on each they mostly have to be switched off! What is it like for you and the admin on a daily basis?
We have new threads every couple of minutes, and on busy days, it’s not unusual to have 400 new threads in a 24 hour period. We have had to resort to turning off commenting on some very popular threads, purely to give all our members who’ve posted a chance to be seen! So, on a thread in which a member asks ‘which lipstick suits me best, the red or the pink,?’ once this thread has received a hundred or so comments from members says that, overwhelmingly, they prefer the pink, we don’t see much value in allowing the thread to remain active. We adopt the same tactics once a query has been well and truly answered. Everything we do in Gloss is to try and make Glossers life’s a little bit easier when they pop in for a visit : )
It’s BUSY for us on a daily basis. I do lots behind the scenes in relation to marketing and PR and I also join the fabulous and hard-working Admin team (couldn’t do it without them!) to manage and assist in the group. We are all committed to ensuring everyone loves Gloss and this means effectively and meticulously monitoring the threads around the clock where we can.
Did you ever consider the group would become so huge and how has it impacted your life?
I didn’t really give much thought to how large the group would grow but I always felt it had potential and I’ve been as consistent as I can be since day one. Consistency is the key! People then know what to expect. I do still work outside of Gloss but as the group grows my other work will decrease. I’ve got big plans for 2017 so watch this space!
What is it about the group you feel makes it so very popular?
Definitely the warm and friendly welcoming to all of our members, irrespective of their age, sex or look. There is something for everyone in Gloss and the peer to peer recommendations and honest reviews means a member can guarantee they’re getting the best and most genuine advice. Glossers also love our regular giveaways and discount codes! We are the biggest beauty group of its kind in the UK for these reasons : )
What are the downsides and best bits of running this kind of project?
The best bit is seeing how much our members love Gloss and reading the many messages I receive each day where members tell me how much it’s helped boost their confidence. The downside is the time it takes me to run it…I love Gloss though so I’ve had to think hard to come up with that downside!
Do you have any plans for the group’s future or is it business as usual?
Lots and lots of plans which I can’t wait to share with Glossers as and when they happen 🙂
Join Mrs Gloss & The Goss here..