Have you ever come up with what you considered to be a genius idea and wondered how to make it a reality? We recently caught up with Superwoman and Mumtrepeneur Jennifer Unsworth who came up with the fantastic idea below and saw it through to fruition whilst juggling three small children! The Tidy Tot is, in a nutshell, an overall bib that attaches to a feeding tray – ensuring a no lasting-mess mealtime and a wipe clean solution to those splatter-tastic dishes like Spaghetti Bolognese! So, let’s hear how the lovely Jenny made this happen – prepare to be inspired!
We would love to hear how you came up with this fantastic product?Like a lot of new mums, I found weaning incredibly stressful. I worried about pretty much everything, but more than anything else – the mess drove me insane! After all the excitement of starting solids, I just couldn’t relax into weaning one little bit. I honestly began to dread mealtimes, and the inevitable 20 minute clean up and change of clothes we’d have at the end of it. I was so sure there was a need for something more than a ‘bib’ to contain the mess of weaning, and couldn’t understand why no-one had come up with something before now. Having said that, the first version of the Tidy Tot was made from chopsticks, a muslin square and some sticky tape! So a million miles away from what we have now – but I stuck at and with the help of feedback from a lot of wonderful mums and their babies, I am incredibly proud of the finished result.
Do you have any advice for anyone out there who thinks they have a winning idea?
Lots! If there are 3 key pieces of advice though I’d say it’s this:
1. Do your research. Get people to try out your idea and give you some feedback. Don’t worry about having a perfectly finished product or service for them to try – you can refine things as you go and feedback from the people who are ultimately your target customer is absolutely invaluable.
2. Make sure your idea is commercially viable! Having a great product or service is one thing, but you if can’t turn it into a scalable commercial business, you’ll be spending a lot of time, effort and money for very little return
3. Don’t ever be afraid to ask for help. I knocked on so many doors when I first started, and people were amazingly keen to help me get things off the ground. I absolutely do the same, and very often meet up with mums in the early stages of their businesses to offer any support or advice I can.